Link to Article: https://www.smashingmagazine.com/2011/03/how-to-choose-a-typeface/
Reading Douglas Bonneville's, "How To Choose A Font: A Step-by-Step Guide" article helped me better understand the lengths that go into designing/ choosing a typeface. I have always struggled with identifying the audience for specific works (unless directly told and directed to me) and how it would be best to communicate with individual audiences. It's easy to get lost on the fun and freedom of art, while sometimes forgetting what the purpose is. Which is why in the article I appreciated the authors insistence for experimentation and allowing for person style and preference to seep through your work (in most cases). I also found it helpful when identifying what mood you're trying to portray to, "Think of the exact opposite of the mood you want to create... If you can’t come up with an opposite mood, it might mean you have not created a strong impression of the right mood. Remember, the opposite of neutral is neutral." This highlights that although it's important to figure out what you're trying to say and who you're saying it to, it's equally important to acknowledge and make sure you're not saying what you don't want to. It was also encouraging how the author noted that when choosing fonts it's okay to look at the basics and what other people are doing successfully and apply that to your own work, while also knowing when to break the rules and being more expressive in your design process. Overall I found this article to be an easy and informative read. There's also more to the design and type process than what I would assume, especially as a Freshman in their first Graphic Design course and I think this reading gave a good summary and what you should be thinking about when deciding on fonts.
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