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Effective Typographic Hierarchy


This article discussing both the importance and elements needed to create an effective typographic heirarchy in design was very helpful, especially as I am re-organizing my text for my final project. It also reminded me of the typographic hierarchy we lookd at in Graphic Design 1: Print when designing our zines, and all the same logic applies.

They broke it up into 6 different main categories that make up an effective typography. Size, Weight, Color, Contrast, Case and Positioning/ Alignment. All of these things interact with one another and the rest of your design in order to convey whatever you'd like in your design (depending on what it's for). If one of these factors is adjusted, it can change the way an user percieves your entire design, good or bad.

Hierarchy is used in design to emphasize the importance of different information you are trying to convey to your viewer. Whatever you want to catch the readers eye should be designed in a way that it is the first thing they see, keeps their attention, and hopefully encourages them to look more into the rest of the information. This will be very important for things like our resume or bio's when working on our portfolio sites. I also think it's interesting that many experienced designers take these tools and "guidelines" surrounding typographic hierarchy and bend them, still managing to create something impactful but breaking the rules of what that traditionally means in design.

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